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{"id":2662,"date":"2026-10-09T13:21:36","date_gmt":"2026-10-09T05:21:36","guid":{"rendered":"https:\/\/www.qunhe.com\/?p=2662"},"modified":"2026-10-09T13:50:34","modified_gmt":"2026-10-09T05:50:34","slug":"search-console-average-position-difference","status":"publish","type":"post","link":"https:\/\/www.qunhe.com\/fr\/search-console-average-position-difference\/","title":{"rendered":"\u5e73\u5747\u6392\u540d\u4e3a\u4ec0\u4e48\u4e0e\u624b\u52a8\u641c\u7d22\u4f4d\u7f6e\u4e0d\u540c\uff1f\u4e0d\u8981\u628a\u5b83\u5f53\u4f5c\u56fa\u5b9a\u540d\u6b21"},"content":{"rendered":"<div id=\"qh-video-home\"><main class=\"inner-page article-page\" id=\"qh-main\"><\/p>\n<div class=\"wrap\">\n<nav aria-label=\"Fil d&#039;Ariane\" class=\"crumbs\"><a href=\"\/fr\/\">Accueil<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"\/fr\/knowledge\/\">Guides<\/a><span aria-hidden=\"true\">\/<\/span><span aria-current=\"page\">SEO\u5b9e\u52a1<\/span><\/nav>\n<\/div>\n<section class=\"inner-hero article-hero\">\n<div class=\"wrap inner-hero-grid\">\n<div>\n<p class=\"eyebrow\">SEO\u5b9e\u52a1<\/p>\n<h1>\u5e73\u5747\u6392\u540d\u4e3a\u4ec0\u4e48\u4e0e\u624b\u52a8\u641c\u7d22\u4f4d\u7f6e\u4e0d\u540c\uff1f\u4e0d\u8981\u628a\u5b83\u5f53\u4f5c\u56fa\u5b9a\u540d\u6b21<\/h1>\n<p class=\"lead\">\u7fa4\u5408\u7f51\u7edc \u00b7 \u8d44\u6599\u6838\u5bf9 2026-10-09<\/p>\n<\/div>\n<div class=\"inner-hero-media\">\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-cover.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u5e73\u5747\u6392\u540d\u6570\u636e\u4e0e\u4e2a\u4eba\u641c\u7d22\u573a\u666f\u7684\u5206\u5217\u5bf9\u7167\uff08\u65b0\u7a97\u53e3\uff09\"><img fetchpriority=\"high\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-cover.webp\" width=\"1200\" height=\"800\" alt=\"\u5e73\u5747\u6392\u540d\u6570\u636e\u4e0e\u4e2a\u4eba\u641c\u7d22\u573a\u666f\u7684\u5206\u5217\u5bf9\u7167\" loading=\"eager\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u4e3b\u9898\u793a\u610f\uff1a\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\u3002<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section article-body\">\n<div class=\"wrap reading-layout\">\n<aside>\n<details class=\"toc\" open>\n<summary>Contenu de cette page<\/summary>\n<nav aria-label=\"Sommaire de la page\"><a href=\"#section-1\">\u5148\u770b\u5e73\u5747\u503c\u8986\u76d6\u4e86\u54ea\u4e9b\u5c55\u793a<\/a><a href=\"#section-2\">\u4f4d\u7f6e\u4e0d\u662f\u7b80\u5355\u7684\u84dd\u8272\u94fe\u63a5\u5e8f\u53f7<\/a><a href=\"#section-3\">\u624b\u52a8\u641c\u7d22\u53ea\u4f5c\u4e3a\u573a\u666f\u89c2\u5bdf<\/a><a href=\"#section-4\">\u4f18\u5148\u68c0\u67e5\u6709\u610f\u4e49\u7684\u8d8b\u52bf<\/a><a href=\"#section-5\">Comparaison des points cl\u00e9s<\/a><a href=\"#section-6\">Foire aux questions<\/a><a href=\"#section-7\">R\u00e9f\u00e9rences<\/a><\/nav>\n<\/details>\n<div class=\"side-note\"><strong>Tout savoir sur les sites web d'entreprise<\/strong><\/p>\n<p>\u4ece\u5e7f\u544a\u6295\u653e\u3001\u641c\u7d22\u6570\u636e\u4e0e\u7f51\u7ad9\u5185\u5bb9\u4e2d\u627e\u51fa\u53ef\u6838\u5bf9\u7684\u539f\u56e0\u3002<\/p>\n<p><a class=\"text-link\" href=\"\/fr\/knowledge\/\">Voir plus d'articles \u2192<\/a><\/div>\n<\/aside>\n<article class=\"prose\">\n<p><strong>Search Console\u7684\u5e73\u5747\u6392\u540d\u6765\u81ea\u5b9e\u9645\u5c55\u793a\u4e2d\u7684\u4f4d\u7f6e\u5e73\u5747\uff0c\u5e76\u975e\u67d0\u4e2a\u5173\u952e\u8bcd\u5728\u6240\u6709\u7528\u6237\u9762\u524d\u7684\u56fa\u5b9a\u540d\u6b21\u3002<\/strong>\u624b\u52a8\u641c\u7d22\u53ea\u662f\u7279\u5b9a\u65f6\u95f4\u3001\u4f4d\u7f6e\u548c\u8bbe\u5907\u4e0b\u7684\u4e00\u6b21\u7ed3\u679c\uff0c\u51fa\u73b0\u5dee\u5f02\u5e76\u4e0d\u81ea\u52a8\u8bf4\u660e\u62a5\u544a\u9519\u8bef\uff0c\u4e5f\u4e0d\u80fd\u7528\u4e00\u6b21\u641c\u7d22\u9a8c\u6536\u6574\u7ad9\u6392\u540d\u3002<\/p>\n<p class=\"article-source-note\">\u89c4\u5219\u4f9d\u636e\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console\uff1a\u5c55\u793a\u3001\u4f4d\u7f6e\u548c\u70b9\u51fb\u7684\u8ba1\u6570<\/a>\u3002<\/p>\n<h2 id=\"section-1\">\u5148\u770b\u5e73\u5747\u503c\u8986\u76d6\u4e86\u54ea\u4e9b\u5c55\u793a<\/h2>\n<p>\u6574\u7ad9\u3001\u5355\u9875\u548c\u67e5\u8be2\u7ec6\u5206\u7684\u8303\u56f4\u4e0d\u540c\uff0c\u5e73\u5747\u503c\u5bf9\u5e94\u7684\u5c55\u793a\u96c6\u5408\u4e5f\u4e0d\u540c\u3002\u6ca1\u6709\u9650\u5b9a\u67e5\u8be2\u65f6\uff0c\u6570\u636e\u53ef\u80fd\u6df7\u5408\u54c1\u724c\u3001\u4ea7\u54c1\u548c\u4fe1\u606f\u67e5\u8be2\uff1b\u5e73\u5747\u503c\u53d8\u52a8\u4e5f\u53ef\u80fd\u6765\u81ea\u8fd9\u4e9b\u9700\u6c42\u5360\u6bd4\u7684\u53d8\u5316\u3002\u6bd4\u8f83\u4e4b\u524d\u5e94\u5148\u786e\u5b9a\u5206\u6790\u7684\u662f\u540c\u4e00\u7ec4\u9875\u9762\u548c\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u4e24\u4e2a\u4e0d\u540c\u96c6\u5408\u3002<\/p>\n<h2 id=\"section-2\">\u4f4d\u7f6e\u4e0d\u662f\u7b80\u5355\u7684\u84dd\u8272\u94fe\u63a5\u5e8f\u53f7<\/h2>\n<p>\u641c\u7d22\u7ed3\u679c\u5305\u542b\u591a\u79cd\u5143\u7d20\uff0c\u4e0d\u540c\u5f62\u5f0f\u7684\u4f4d\u7f6e\u89e3\u91ca\u53ef\u80fd\u4e0d\u540c\u3002\u8d26\u6237\u7edf\u8ba1\u4e5f\u6709\u6309\u7f51\u7ad9\u6216\u9875\u9762\u5f52\u5c5e\u7684\u89c4\u5219\u3002\u770b\u5230\u4f4d\u7f6e\u6570\u5b57\uff0c\u4e0d\u80fd\u673a\u68b0\u63a8\u65ad\u7528\u6237\u4e00\u5b9a\u7ffb\u5230\u4e86\u7b2c\u51e0\u9875\uff0c\u4e5f\u4e0d\u5e94\u5c06\u56fe\u7247\u641c\u7d22\u4e2d\u7684\u4f4d\u7f6e\u4e0e\u666e\u901a\u7f51\u9875\u7ed3\u679c\u6309\u540c\u4e00\u89c6\u89c9\u4f4d\u7f6e\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-flow.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\uff0c\u6d41\u7a0b\u4e3a\u8bfb\u53d6\u7edf\u8ba1\u8303\u56f4 \u2192 \u533a\u5206\u7ed3\u679c\u5f62\u5f0f \u2192 \u8bb0\u5f55\u573a\u666f\u6761\u4ef6 \u2192 \u6bd4\u8f83\u53ef\u9760\u8d8b\u52bf\uff08\u65b0\u7a97\u53e3\uff09\"><img loading=\"lazy\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-flow.webp\" width=\"1200\" height=\"800\" alt=\"\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\uff0c\u6d41\u7a0b\u4e3a\u8bfb\u53d6\u7edf\u8ba1\u8303\u56f4 \u2192 \u533a\u5206\u7ed3\u679c\u5f62\u5f0f \u2192 \u8bb0\u5f55\u573a\u666f\u6761\u4ef6 \u2192 \u6bd4\u8f83\u53ef\u9760\u8d8b\u52bf\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\uff1a\u8bfb\u53d6\u7edf\u8ba1\u8303\u56f4 \u2192 \u533a\u5206\u7ed3\u679c\u5f62\u5f0f \u2192 \u8bb0\u5f55\u573a\u666f\u6761\u4ef6 \u2192 \u6bd4\u8f83\u53ef\u9760\u8d8b\u52bf\u3002<\/figcaption><\/figure>\n<h2 id=\"section-3\">\u624b\u52a8\u641c\u7d22\u53ea\u4f5c\u4e3a\u573a\u666f\u89c2\u5bdf<\/h2>\n<p>\u5982\u679c\u9700\u8981\u67e5\u770b\u7ed3\u679c\u957f\u4ec0\u4e48\u6837\uff0c\u53ef\u4ee5\u8bb0\u5f55\u67e5\u8be2\u3001\u5730\u57df\u3001\u8bbe\u5907\u548c\u65f6\u95f4\uff0c\u89c2\u5bdf\u6807\u9898\u53ca\u6458\u8981\u662f\u5426\u51c6\u786e\u3002\u4f46\u8fd9\u4e00\u6761\u73b0\u573a\u7ed3\u679c\u4e0d\u4ee3\u8868\u6240\u6709\u7528\u6237\uff0c\u4e5f\u4e0d\u80fd\u5426\u5b9a\u6574\u4e2a\u65f6\u671f\u7684\u5e73\u5747\u503c\u3002\u91cd\u590d\u641c\u7d22\u81ea\u5df1\u7684\u7f51\u7ad9\u8fd8\u4f1a\u5f15\u5165\u4e2a\u4eba\u5386\u53f2\u7b49\u5f71\u54cd\uff0c\u4e0d\u662f\u7a33\u5b9a\u7684\u6392\u540d\u6d4b\u91cf\u65b9\u6848\u3002<\/p>\n<h2 id=\"section-4\">\u4f18\u5148\u68c0\u67e5\u6709\u610f\u4e49\u7684\u8d8b\u52bf<\/h2>\n<p>\u5728\u76f8\u540c\u7b5b\u9009\u6761\u4ef6\u4e0b\u6bd4\u8f83\u5c55\u793a\u3001\u70b9\u51fb\u4e0e\u4f4d\u7f6e\u8d8b\u52bf\uff0c\u786e\u8ba4\u662f\u5426\u6709\u6301\u7eed\u4e14\u53ef\u89e3\u91ca\u7684\u53d8\u5316\u3002\u5c0f\u6837\u672c\u65f6\u4f4d\u7f6e\u5f88\u5bb9\u6613\u6ce2\u52a8\uff0c\u62a5\u544a\u5e94\u8bf4\u660e\u6837\u672c\u8303\u56f4\u3002\u5bf9\u5916\u6c9f\u901a\u53ef\u4ee5\u5199\u660e\u54ea\u4e9b\u67e5\u8be2\u548c\u9875\u9762\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u4e0d\u5e94\u4f7f\u7528\u201c\u6c38\u8fdc\u7b2c\u4e00\u201d\u201c\u6240\u6709\u56fd\u5bb6\u7edf\u4e00\u6392\u540d\u201d\u8fd9\u7c7b\u65e0\u6cd5\u652f\u6301\u7684\u8bf4\u6cd5\u3002<\/p>\n<h2 id=\"section-5\">Comparaison des points cl\u00e9s<\/h2>\n<div class=\"qunhe-table-wrap\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u00c9l\u00e9ments d'information<\/th>\n<th scope=\"col\">V\u00e9rification du contenu<\/th>\n<th scope=\"col\">\u00c0 noter<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e73\u5747\u8303\u56f4<\/td>\n<td>\u6838\u5bf9\u67e5\u8be2\u3001\u9875\u9762\u548c\u65e5\u671f<\/td>\n<td>\u4e0d\u540c\u96c6\u5408\u4e0d\u80fd\u76f4\u63a5\u6bd4\u8f83<\/td>\n<\/tr>\n<tr>\n<td>\u7ed3\u679c\u5f62\u5f0f<\/td>\n<td>\u533a\u5206\u7f51\u9875\u4e0e\u5176\u4ed6\u641c\u7d22\u5143\u7d20<\/td>\n<td>\u6570\u5b57\u4e0d\u7b49\u4e8e\u56fa\u5b9a\u89c6\u89c9\u5e8f\u53f7<\/td>\n<\/tr>\n<tr>\n<td>\u624b\u52a8\u7ed3\u679c<\/td>\n<td>\u8bb0\u5f55\u5f53\u6b21\u641c\u7d22\u6761\u4ef6<\/td>\n<td>\u4e00\u6b21\u641c\u7d22\u4e0d\u80fd\u4ee3\u8868\u5168\u90e8\u7528\u6237<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-boundary.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\u5bf9\u7167\uff1a\u5e73\u5747\u8303\u56f4\u3001\u7ed3\u679c\u5f62\u5f0f\u3001\u624b\u52a8\u7ed3\u679c\uff08\u65b0\u7a97\u53e3\uff09\"><img loading=\"lazy\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/27-search-console-average-position-difference-boundary.webp\" width=\"1200\" height=\"800\" alt=\"\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\u5bf9\u7167\uff1a\u5e73\u5747\u8303\u56f4\u3001\u7ed3\u679c\u5f62\u5f0f\u3001\u624b\u52a8\u7ed3\u679c\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u5e73\u5747\u4f4d\u7f6e\u4e0e\u5355\u6b21\u641c\u7d22\uff1a\u5e73\u5747\u8303\u56f4\u3001\u7ed3\u679c\u5f62\u5f0f\u3001\u624b\u52a8\u7ed3\u679c\u3002<\/figcaption><\/figure>\n<h2 id=\"section-6\">Foire aux questions<\/h2>\n<h3>\u62a5\u544a\u5e73\u5747\u4f4d\u7f6e\u5f88\u597d\u5374\u70b9\u51fb\u5c11\uff0c\u77db\u76fe\u5417\uff1f<\/h3>\n<p>\u4e0d\u4e00\u5b9a\u3002\u9700\u6c42\u91cf\u3001\u67e5\u8be2\u7c7b\u578b\u548c\u7ed3\u679c\u5448\u73b0\u90fd\u5f71\u54cd\u70b9\u51fb\uff0c\u5e94\u7ed3\u5408\u5c55\u793a\u53ca\u5bf9\u5e94\u5185\u5bb9\u5206\u6790\u3002<\/p>\n<h3>\u53ef\u4ee5\u628a\u591a\u4e2a\u67e5\u8be2\u7684\u5e73\u5747\u4f4d\u7f6e\u518d\u76f4\u63a5\u5e73\u5747\u5417\uff1f<\/h3>\n<p>\u4e0d\u5b9c\u5ffd\u7565\u5404\u67e5\u8be2\u7684\u5c55\u793a\u89c4\u6a21\u3002\u5e94\u4f7f\u7528\u6e05\u695a\u7684\u6c47\u603b\u53e3\u5f84\uff0c\u4e0d\u968f\u610f\u8ba1\u7b97\u4e00\u4e2a\u6ca1\u6709\u4e1a\u52a1\u610f\u4e49\u7684\u65b0\u6392\u540d\u3002<\/p>\n<h2 id=\"section-7\">R\u00e9f\u00e9rences<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console\uff1a\u5c55\u793a\u3001\u4f4d\u7f6e\u548c\u70b9\u51fb\u7684\u8ba1\u6570<\/a><\/li>\n<\/ul>\n<\/article>\n<\/div>\n<\/section>\n<section class=\"section soft\">\n<div class=\"wrap\">\n<div class=\"section-heading\">\n<div>\n<h2>Continuer la lecture<\/h2>\n<\/div>\n<\/div>\n<div class=\"catalog-grid\">\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/fr\/search-console-clicks-impressions-ctr\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/26-search-console-clicks-impressions-ctr-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>Search Console\u7684\u70b9\u51fb\u3001\u5c55\u793a\u548cCTR\u770b\u4ec0\u4e48\uff1f\u4ece\u4e00\u5f20\u62a5\u8868\u627e\u5177\u4f53\u95ee\u9898<\/h3>\n<p><span class=\"text-link\">Lire l'article complet \u2192<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/fr\/search-console-search-types-comparison\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/29-search-console-search-types-comparison-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>\u7f51\u9875\u3001\u56fe\u7247\u548c\u89c6\u9891\u641c\u7d22\u6570\u636e\u4e3a\u4ec0\u4e48\u8981\u5206\u5f00\u770b\uff1f<\/h3>\n<p><span class=\"text-link\">Lire l'article complet \u2192<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/fr\/seo-two-pages-same-query\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/30-seo-two-pages-same-query-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>\u540c\u4e00\u641c\u7d22\u67e5\u8be2\u51fa\u73b0\u4e24\u4e2a\u9875\u9762\uff0c\u600e\u6837\u5224\u65ad\u662f\u5426\u9700\u8981\u5408\u5e76\uff1f<\/h3>\n<p><span class=\"text-link\">Lire l'article complet \u2192<\/span><\/div>\n<p><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n<p><\/main><\/div>","protected":false},"excerpt":{"rendered":"<p>Search 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