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{"id":2643,"date":"2026-10-09T13:21:34","date_gmt":"2026-10-09T05:21:34","guid":{"rendered":"https:\/\/www.qunhe.com\/?p=2643"},"modified":"2026-10-09T13:50:32","modified_gmt":"2026-10-09T05:50:32","slug":"google-search-partners-evaluation","status":"publish","type":"post","link":"https:\/\/www.qunhe.com\/en\/google-search-partners-evaluation\/","title":{"rendered":"Google\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u7684\u6d41\u91cf\uff0c\u600e\u6837\u4e0eGoogle\u641c\u7d22\u5206\u5f00\u8bc4\u4f30\uff1f"},"content":{"rendered":"<div id=\"qh-video-home\"><main class=\"inner-page article-page\" id=\"qh-main\"><\/p>\n<div class=\"wrap\">\n<nav aria-label=\"Breadcrumbs\" class=\"crumbs\"><a href=\"\/en\/\">Home<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"\/en\/knowledge\/\">Guides<\/a><span aria-hidden=\"true\">\/<\/span><span aria-current=\"page\">Google\u5e7f\u544a\u5b9e\u52a1<\/span><\/nav>\n<\/div>\n<section class=\"inner-hero article-hero\">\n<div class=\"wrap inner-hero-grid\">\n<div>\n<p class=\"eyebrow\">Google\u5e7f\u544a\u5b9e\u52a1<\/p>\n<h1>Google\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u7684\u6d41\u91cf\uff0c\u600e\u6837\u4e0eGoogle\u641c\u7d22\u5206\u5f00\u8bc4\u4f30\uff1f<\/h1>\n<p class=\"lead\">Qunhe Network \u00b7 Data Verification October 9, 2026<\/p>\n<\/div>\n<div class=\"inner-hero-media\">\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-cover.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u4e3b\u641c\u7d22\u9875\u9762\u4e0e\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\u8282\u70b9\u7684\u8fde\u63a5\uff08\u65b0\u7a97\u53e3\uff09\"><img fetchpriority=\"high\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-cover.webp\" width=\"1200\" height=\"800\" alt=\"\u4e3b\u641c\u7d22\u9875\u9762\u4e0e\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\u8282\u70b9\u7684\u8fde\u63a5\" loading=\"eager\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u4e3b\u9898\u793a\u610f\uff1a\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\u3002<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section article-body\">\n<div class=\"wrap reading-layout\">\n<aside>\n<details class=\"toc\" open>\n<summary>Content on This Page<\/summary>\n<nav aria-label=\"Page Index\"><a href=\"#section-1\">\u5148\u786e\u8ba4\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u542f\u7528<\/a><a href=\"#section-2\">\u62c6\u5206\u7f51\u7edc\u518d\u6bd4\u8f83\u540c\u4e00\u6307\u6807<\/a><a href=\"#section-3\">\u4e0d\u8981\u627f\u8bfa\u4e00\u4efd\u5b8c\u6574\u7ad9\u70b9\u6e05\u5355<\/a><a href=\"#section-4\">\u9700\u8981\u5173\u95ed\u65f6\u4fdd\u7559\u5bf9\u7167\u6761\u4ef6<\/a><a href=\"#section-5\">Key Points for Comparison<\/a><a href=\"#section-6\">Frequently Asked Questions<\/a><a href=\"#section-7\">References<\/a><\/nav>\n<\/details>\n<div class=\"side-note\"><strong>Corporate Website Basics<\/strong><\/p>\n<p>Identify verifiable causes based on ad campaigns, search data, and website content.<\/p>\n<p><a class=\"text-link\" href=\"\/en\/knowledge\/\">Browse More Articles \u2192<\/a><\/div>\n<\/aside>\n<article class=\"prose\">\n<p><strong>\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u5c5e\u4e8e\u641c\u7d22\u7f51\u7edc\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u5c55\u793a\u573a\u666f\u53ef\u80fd\u4e0eGoogle\u641c\u7d22\u4e0d\u540c\u3002<\/strong>\u8bc4\u4f30\u65f6\u5e94\u6309\u7f51\u7edc\u62c6\u5206\u6570\u636e\uff0c\u518d\u6bd4\u8f83\u82b1\u8d39\u3001\u8f6c\u5316\u548c\u5408\u683c\u7ebf\u7d22\uff0c\u4e0d\u80fd\u4ec5\u51ed\u603b\u70b9\u51fb\u91cf\u5224\u65ad\u597d\u574f\uff0c\u4e5f\u4e0d\u80fd\u5047\u5b9a\u6240\u6709\u70b9\u51fb\u90fd\u6765\u81eaGoogle\u641c\u7d22\u7ed3\u679c\u9875\u3002<\/p>\n<p class=\"article-source-note\">Legal Basis:<a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722047?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads\uff1aGoogle\u641c\u7d22\u7f51\u7edc<\/a>\u3002<\/p>\n<h2 id=\"section-1\">\u5148\u786e\u8ba4\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u542f\u7528<\/h2>\n<p>\u67e5\u770b\u5e7f\u544a\u7cfb\u5217\u7684\u7f51\u7edc\u8bbe\u7f6e\uff0c\u8bb0\u5f55\u662f\u5426\u5305\u542bGoogle\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u3002\u62a5\u8868\u540d\u79f0\u5e26\u6709\u201c\u641c\u7d22\u201d\u5e76\u4e0d\u4ee3\u8868\u4ec5\u5728Google\u81ea\u5df1\u7684\u641c\u7d22\u9875\u9762\u5c55\u793a\u3002\u5148\u660e\u786e\u53c2\u4e0e\u4e86\u54ea\u4e9b\u7f51\u7edc\uff0c\u518d\u89e3\u91ca\u70b9\u51fb\u6765\u6e90\uff0c\u907f\u514d\u5411\u4e1a\u52a1\u56e2\u961f\u4ea4\u4ed8\u4e00\u4e2a\u628a\u4e0d\u540c\u573a\u666f\u6df7\u5728\u4e00\u8d77\u7684\u603b\u6570\u3002<\/p>\n<h2 id=\"section-2\">\u62c6\u5206\u7f51\u7edc\u518d\u6bd4\u8f83\u540c\u4e00\u6307\u6807<\/h2>\n<p>\u7528\u8d26\u6237\u4e2d\u53ef\u7528\u7684\u7f51\u7edc\u7ec6\u5206\u67e5\u770b\u5c55\u793a\u3001\u70b9\u51fb\u3001\u82b1\u8d39\u53ca\u8f6c\u5316\uff0c\u4fdd\u6301\u65e5\u671f\u548c\u8f6c\u5316\u76ee\u6807\u4e00\u81f4\u3002\u82e5\u53ea\u6bd4\u8f83\u70b9\u51fb\u5355\u4ef7\uff0c\u4fbf\u5ffd\u7565\u4e86\u4e70\u5bb6\u8d28\u91cf\u4e0e\u540e\u7eed\u63a5\u5f85\u3002\u70b9\u51fb\u5c11\u4f46\u51fa\u73b0\u5408\u683c\u91c7\u8d2d\u9700\u6c42\uff0c\u4e0e\u70b9\u51fb\u591a\u5374\u5168\u662f\u65e0\u5173\u54a8\u8be2\uff0c\u4e1a\u52a1\u4ef7\u503c\u53ef\u80fd\u5b8c\u5168\u4e0d\u540c\u3002\u4e0d\u8981\u5957\u7528\u522b\u4eba\u7684\u7f51\u7edc\u6548\u679c\u7ed3\u8bba\u3002<\/p>\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-flow.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\uff0c\u6d41\u7a0b\u4e3a\u68c0\u67e5\u7f51\u7edc\u5f00\u5173 \u2192 \u62c6\u5206\u540c\u53e3\u5f84\u6570\u636e \u2192 \u6838\u5bf9\u5408\u683c\u7ebf\u7d22 \u2192 \u8bb0\u5f55\u7f51\u7edc\u8c03\u6574\uff08\u65b0\u7a97\u53e3\uff09\"><img loading=\"lazy\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-flow.webp\" width=\"1200\" height=\"800\" alt=\"\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\uff0c\u6d41\u7a0b\u4e3a\u68c0\u67e5\u7f51\u7edc\u5f00\u5173 \u2192 \u62c6\u5206\u540c\u53e3\u5f84\u6570\u636e \u2192 \u6838\u5bf9\u5408\u683c\u7ebf\u7d22 \u2192 \u8bb0\u5f55\u7f51\u7edc\u8c03\u6574\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\uff1a\u68c0\u67e5\u7f51\u7edc\u5f00\u5173 \u2192 \u62c6\u5206\u540c\u53e3\u5f84\u6570\u636e \u2192 \u6838\u5bf9\u5408\u683c\u7ebf\u7d22 \u2192 \u8bb0\u5f55\u7f51\u7edc\u8c03\u6574\u3002<\/figcaption><\/figure>\n<h2 id=\"section-3\">\u4e0d\u8981\u627f\u8bfa\u4e00\u4efd\u5b8c\u6574\u7ad9\u70b9\u6e05\u5355<\/h2>\n<p>\u4e0d\u540c\u5e7f\u544a\u7cfb\u5217\u53ef\u63d0\u4f9b\u7684\u5c55\u793a\u4f4d\u7f6e\u62a5\u544a\u5e76\u4e0d\u76f8\u540c\u3002\u6807\u51c6\u641c\u7d22\u5e7f\u544a\u7684\u62a5\u544a\uff0c\u4e0d\u80fd\u88ab\u60f3\u5f53\u7136\u5730\u5f53\u6210\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u7ad9\u70b9\u6e05\u5355\u3002\u770b\u5230\u65e0\u6cd5\u5c55\u5f00\u7684\u6765\u6e90\uff0c\u5e94\u8bf4\u660e\u62a5\u544a\u8fb9\u754c\uff1b\u8bbf\u95ee\u5206\u6790\u4e2d\u7684\u6765\u6e90\u4fe1\u606f\u4e5f\u4e0d\u80fd\u81ea\u52a8\u8fd8\u539f\u6bcf\u4e00\u6b21\u5e7f\u544a\u5c55\u793a\u6240\u5728\u7684\u7f51\u7ad9\u3002<\/p>\n<h2 id=\"section-4\">\u9700\u8981\u5173\u95ed\u65f6\u4fdd\u7559\u5bf9\u7167\u6761\u4ef6<\/h2>\n<p>\u5982\u679c\u5df2\u6709\u8db3\u591f\u8bc1\u636e\u663e\u793a\u5408\u4f5c\u4f19\u4f34\u6d41\u91cf\u4e0d\u7b26\u5408\u76ee\u6807\uff0c\u53ef\u4ee5\u6309\u4e1a\u52a1\u9884\u7b97\u51b3\u5b9a\u6682\u505c\u8be5\u7f51\u7edc\uff0c\u8bb0\u5f55\u8c03\u6574\u65e5\u671f\u3002\u540e\u7eed\u6bd4\u8f83\u5e94\u5c3d\u91cf\u4fdd\u6301\u5e7f\u544a\u3001\u5730\u57df\u548c\u76ee\u6807\u7a33\u5b9a\uff0c\u5426\u5219\u53d8\u5316\u65e0\u6cd5\u53ea\u5f52\u56e0\u4e8e\u7f51\u7edc\u5f00\u5173\u3002\u6ca1\u6709\u771f\u5b9e\u8bc1\u636e\u65f6\uff0c\u65e2\u4e0d\u5ba3\u79f0\u5408\u4f5c\u4f19\u4f34\u5fc5\u7136\u4f4e\u8d28\uff0c\u4e5f\u4e0d\u4fdd\u8bc1\u6253\u5f00\u5b83\u5fc5\u7136\u964d\u6210\u672c\u3002<\/p>\n<h2 id=\"section-5\">Key Points for Comparison<\/h2>\n<div class=\"qunhe-table-wrap\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Information Item<\/th>\n<th scope=\"col\">Verify the content<\/th>\n<th scope=\"col\">Please note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7f51\u7edc\u8303\u56f4<\/td>\n<td>\u68c0\u67e5\u662f\u5426\u542f\u7528\u5408\u4f5c\u4f19\u4f34<\/td>\n<td>\u641c\u7d22\u7cfb\u5217\u4e0d\u7b49\u4e8e\u4ec5Google\u641c\u7d22<\/td>\n<\/tr>\n<tr>\n<td>\u6548\u679c\u6307\u6807<\/td>\n<td>\u540c\u53e3\u5f84\u6bd4\u8f83\u5408\u683c\u7ebf\u7d22<\/td>\n<td>\u4fbf\u5b9c\u70b9\u51fb\u4e0d\u662f\u6700\u7ec8\u7ed3\u679c<\/td>\n<\/tr>\n<tr>\n<td>\u6765\u6e90\u660e\u7ec6<\/td>\n<td>\u6309\u7cfb\u5217\u62a5\u544a\u80fd\u529b\u8bf4\u660e<\/td>\n<td>\u4e0d\u8981\u7f16\u9020\u5b8c\u6574\u7ad9\u70b9\u5217\u8868<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<figure><a href=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-boundary.webp\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u67e5\u770b\u539f\u56fe\uff1a\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\u5bf9\u7167\uff1a\u7f51\u7edc\u8303\u56f4\u3001\u6548\u679c\u6307\u6807\u3001\u6765\u6e90\u660e\u7ec6\uff08\u65b0\u7a97\u53e3\uff09\"><img loading=\"lazy\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/08-google-search-partners-evaluation-boundary.webp\" width=\"1200\" height=\"800\" alt=\"\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\u5bf9\u7167\uff1a\u7f51\u7edc\u8303\u56f4\u3001\u6548\u679c\u6307\u6807\u3001\u6765\u6e90\u660e\u7ec6\" decoding=\"async\" style=\"width:100%;height:auto;object-fit:contain;border-radius:16px;\"\/><\/a><figcaption>\u641c\u7d22\u7f51\u7edc\u62c6\u5206\u8bc4\u4f30\uff1a\u7f51\u7edc\u8303\u56f4\u3001\u6548\u679c\u6307\u6807\u3001\u6765\u6e90\u660e\u7ec6\u3002<\/figcaption><\/figure>\n<h2 id=\"section-6\">Frequently Asked Questions<\/h2>\n<h3>\u5408\u4f5c\u4f19\u4f34\u7684\u70b9\u51fb\u5c31\u662f\u5c55\u793a\u5e7f\u544a\u70b9\u51fb\u5417\uff1f<\/h3>\n<p>\u4e0d\u80fd\u6df7\u4e3a\u4e00\u8c08\u3002\u5e94\u6309\u5e7f\u544a\u7cfb\u5217\u7684\u7f51\u7edc\u548c\u62a5\u544a\u7ec6\u5206\u786e\u8ba4\uff0c\u4e0d\u80fd\u53ea\u51ed\u6765\u6e90\u540d\u79f0\u63a8\u6d4b\u5e7f\u544a\u683c\u5f0f\u3002<\/p>\n<h3>\u5173\u95ed\u540e\u8f6c\u5316\u51cf\u5c11\u5c31\u8bf4\u660e\u4e0d\u8be5\u5173\u95ed\u5417\uff1f<\/h3>\n<p>\u8fd8\u9700\u540c\u65f6\u770b\u82b1\u8d39\u3001\u6709\u6548\u7ebf\u7d22\u548c\u89c2\u5bdf\u671f\u95f4\u7684\u5176\u4ed6\u53d8\u5316\uff0c\u8f6c\u5316\u603b\u6570\u4e0d\u662f\u552f\u4e00\u5224\u65ad\u4f9d\u636e\u3002<\/p>\n<h2 id=\"section-7\">References<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722047?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads\uff1aGoogle\u641c\u7d22\u7f51\u7edc<\/a><\/li>\n<\/ul>\n<\/article>\n<\/div>\n<\/section>\n<section class=\"section soft\">\n<div class=\"wrap\">\n<div class=\"section-heading\">\n<div>\n<h2>Continue reading<\/h2>\n<\/div>\n<\/div>\n<div class=\"catalog-grid\">\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/en\/google-ads-search-terms-cost-gap\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/04-google-ads-search-terms-cost-gap-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>\u641c\u7d22\u8bcd\u62a5\u544a\u7684\u82b1\u8d39\u4e3a\u4ec0\u4e48\u5c0f\u4e8e\u603b\u82b1\u8d39\uff1f\u4e0d\u8981\u628a\u4e0d\u53ef\u89c1\u67e5\u8be2\u5f53\u4f5c\u5f02\u5e38\u70b9\u51fb<\/h3>\n<p><span class=\"text-link\">Read the full article \u2192<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/en\/pmax-brand-exclusions-negative-keywords\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/23-pmax-brand-exclusions-negative-keywords-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>PMax\u54c1\u724c\u6392\u9664\u4e0e\u5426\u5b9a\u5173\u952e\u8bcd\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f\u5148\u68c0\u67e5\u9002\u7528\u6e20\u9053<\/h3>\n<p><span class=\"text-link\">Read the full article \u2192<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"catalog-card knowledge-card-v2\"><a href=\"\/en\/google-ads-experiments-vs-before-after\/\"><img loading=\"lazy\" class=\"catalog-image\" src=\"https:\/\/www.qunhe.com\/wp-content\/uploads\/2026\/10\/qunhe-google50-20261009\/21-google-ads-experiments-vs-before-after-cover.webp\" width=\"1200\" height=\"800\" decoding=\"async\" alt=\"\"\/><\/p>\n<div class=\"catalog-copy\">\n<h3>\u6bd4\u8f83\u4e24\u5957\u5e7f\u544a\u7b56\u7565\uff0c\u4e3a\u4ec0\u4e48\u5b9e\u9a8c\u6bd4\u7b80\u5355\u524d\u540e\u5bf9\u7167\u66f4\u53ef\u9760\uff1f<\/h3>\n<p><span class=\"text-link\">Read the full article 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